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ICSC Survey: Technology and Personalization

13 Mar | propixious

Consumers demand more technology integrated into their shopping experience.

After their survey, Tom McGee, President and CEO of the International Council of Shopping Centers confirmed exactly the reason why we at Propixious are providing to our customers the smart services that we offer.  He said: “Consumers are the drivers of demand, and they’ve made it clear they want more technology integrated into their shopping experience. Our study shows that consumers are calling for access to more information in stores.  The retailers who innovate in this area, making the experience more efficient and the consumer better informed, will win at the register.”

To read the full ICSC Survey report, click here.

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